In 2016 Too Faced founder Jerrod Blandio sold to Estee Lauder for 1.45 Billion dollars. Like Huda, he is now founder and Chief creative officer of Too Faced which means he's responsible for product development as well. The switch in running the company has created a change in the quality of the brand. The Too Faced eyeshadow palettes would sell out or were more of a craze but right now it's something to to ignore.
