Final thoughts

Il Makiage did do something that ABH copied and made me give my email address in a fun way. They had a quiz that appeared as if they hand crafted a base for me and that level of personalization made me feel super special. But let's be real- they didn't. Their formula has an Ultra-fluid like texture that molds into your skin creating your perfect match. That definitely explained why I used 3-5 pumps to give full face when I asked for full coverage. That feature is kind of cool but it's annoying to think you're building something that you aren't. But overall the match was perfect and you do feel like you're apart of the process or have your own personal shopper when grabbing your base. But I'd recommend it because of the matching but the coverage wasn't my favorite and it has a lot of the same ingredients that your faves have just not the texture. It felt more light to medium than medium to full.