So how does it match up to your favorite foundations?
Seems pretty difficult to one up but let's try.
I wanted to compare it to our faves. We're going to cover color matching, durability, bottle(I love a good pump) and coverage.
Anastasia luminous foundation $38
Is kind of a favorite as well. It does copy a similar foundation quiz to IL makiage which helps one navigate the best color suited for one (the quiz was available on the Anastasia Beverly Hills site.) My shade was "240N" which is described as light with a neutral warm undertone which it's an idyllic shade for me. Because neutral tones tend to have an underlying greyness to it or a one note color that cancels out all other colors to the skin.
It has a medium coverage type but feels full. Like not too much pumping is needed to create some full coverage. I think the coverage type makes it easy to blend and that helps blur out any uneveness to the skin. As far as luminosity goes, I'm pretty darn happy I''m not glowing like a crystal ball. It has a boost of radiance, similar to Nars, but nothing too overbearing or glittery. This ABH foundation did kind of make me fall in love a bit.
Born this way foundation by Too Face $39
Is another favorite of mine because it's actual full coverage and navigating my shade was rather easy. No quiz needed because the color shots were pretty specific. The neutral part doesn't overwhelm my skin and obviously matches and hold onto my skin in a pretty wonderful way. Also, it's a match for all skin types.
I purchased shade "light beige" I did re-purchase get this base because Jackie Aina helped upgrade the formula. The first batch was once super greasy like slid off my face after 2 hours. Well, the new finish absolutely doesn't do that and I think it's because of the coconut water that helps add moisture to the skin. The finish is actually natural and the coverage is medium but because it's oil-free a little goes a long way. I adore it because it packs it all on with a punch like 1.5 pumps gives a full face base. I love to use it when creating a full face for Ig because it photographs so beautifully. Specifically because it has a noncomedogenic formula which prevents flashback. Plus, the bottle I love because it pumps a good quantity on the first try.